You want your website to come up first in search results. This requires SEO articles that are full of quality content. When people search for your type of product or service, you want to be front and center. Admittedly, this whole search engine optimization thing can be very confusing. Those who understand its importance and impact on marketing, will speak at great length about why you need it. Somehow, the explanation of the optimization process rarely gets addressed. Simply put, this process enables search engines to find your website information or advertising and display it through a series of keywords, ranked by relevancy. Now, that you have this information in hand you're equipped to tackle the next question on your list: What is SEO Marketing?
When it is boiled down, SEO marketing is a website popularity campaign that uses popular keywords to educate the search engine on your site's content. The keywords will be recognized by the search engine and ranked according to their relevancy of the consumer's search query. Thus, creating traffic on the Internet about and to your site. Using tools such as blogs, online articles, and social networking sites, your site becomes more significant to search engines and easier to find. Also addressed in these campaigns are the limitations of the search engines as they crawl and index the Internet. Such limitations include not being able to recognize all the terms and information conveyed by rich media such as flash and photos. In addition, some search engines have trouble recognizing regional differences in spelling or references, like fries versus chips; and not being able to overlook errors in site programing or poor site set-up. As this type of marketing encourages feedback and discussion by focusing on sharing and talking about your website, you're able to market to your audience on a level that is more intimate than just advertising alone. Also, by winning big in this popularity contest your website remains in key positions within a search engine's databases. This increased importance enables premium placement on the results page for those using keywords that are noted in or related to your site. So, the next time you see or hear the question 'What is SEO Marketing?' just remember that the answer is simple. Being at the top of search engine results only takes the right keywords and quality content. This is the recipe for success in the internet marketing popularity contest.
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